The Roxy Theatre opened on August 29, 1930 with an evening showing of "Is Everybody Happy?" along with the Mickey Mouse cartoon "Barnyard Battle". Ticket prices were 40 cents for adults and 25 cents for children.

STOP 77: Roxy Theatre (Towne Cinema)
320 20th Street East
Spanish Villa Viewing

This is one of the last old-time movie theatres in Saskatoon. The "Roxy Theatre", as it was first known, was built in 1930 and has seen only minor structural changes since then. The interior was decorated in a Spanish Villa style with the walls covered with small balconies, windows and towers that gave the impression of quaint Spanish village. The ceiling was painted dark blue and had twinkling lights set in the plaster to give the impression of the night sky. Two cloud machines also added to the impression of sitting under the heavens. The theatre has only a small stage as the Roxy was built after the time when theatres had live performances.